COVERAGE – Metro UK (The Atticism)
Does Instagram’s new ‘no likes’ model signal the death of the influencer?
Instagram is removing the option to see likes on posts – what does this mean for influencers? (Ella Byworth for Metro.co.uk) Instagram has revealed it’s trialing what things will look like without a ‘likes’ stat next to each post. This is Instagram 2.0, folks.
And there’s been a lot of chat about whether or not this change will signal the death of the influencer. Oxford-based PR agency and social media experts The Atticism, told Metro the writing was on the wall. This change from Insta is just part of a wider shift in the social media game. ‘Social media as we know it is dying. According to my daughters (17 & 15) and their friends, Instagram and Facebook are ‘lame.’ Statistics are showing that a lot of the younger generation are leaving the platforms behind completely,’ explains The Atticism’s Director, Renae Smith.
‘As an agency, we cannot simply continue to work in the way we always have and expect our clients to achieve the same results,’ she said. ‘Consumers are experiencing brand fatigue, a lack of trust and way too many marketers competing for their attention. The future of social media needs to change into content driven strategies which offer genuine connections between a brand and their consumer.’
Read more: https://metro.co.uk/2019/07/18/instagrams-new-no-likes-model-signal-death-influencer-10416073/?ito=article.desktop.share.bottom.link?ito=cbshare
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