I Am That – Yoga
Founded in 2017 I Am That – Yoga is an inclusive Yoga community that focuses on making Yoga accessible via their Melbourne Yoga Studio and associated Yoga products. The Atticism has been engaged to assist I Am That – Yoga with their studio launch and an ongoing, educational PR campaign.
Based on the premise that Yoga is a way of life rather than just a practice, I Am That – Yoga strive to provide the tools needed to find the equanimity, balance and peace that Yoga offers, ultimately leading to the acceptance of, and happiness with who you are. I Am That (in Sanskrit, Soham सो ऽहम्) is a mantra that embodies this.