Public Relations

Public relations (PR) is the practice of managing the spread of information between a brand and the public via earned media.  Public relations is not advertising… here’s why:

Boutique PR based in Sydney

PR is very different to advertising and marketing. Where these two methods involve direct-purchase of promotional exposure, PR takes a much more subtle approach, seeking to influence consumers via earned media and editorial content.

We bundle your individual unique offerings into appropriate stories, with the goal of positioning you as a thought or industry leader. Using third-party media endorsements, we bring your offering credibility by presenting your brand without the crude catch of an obvious agenda.

A PR firm with a difference

We pitch article ideas and predict trends, we plan events and community involvement, craft intelligent communications campaigns, engage in market or competitor research, write speeches and facilitate networking.

By managing and streamlining your entire brand message, we act as a central hub for all your communication. We avoid ‘bubble-gum PR’ and generic messaging which we believe is counterproductive to presenting a unique angle and a strong storyline.

We go virtual gold panning; sifting through the abundance of information surrounding your brand to identify the angles most valuable to your public relations strategy.

Lifestyle, Travel, Food, Drink & Hospitality Public Relations

Other PR agencies might see value in their client’s brand message appearing in front of a mass audience through traditional avenues, and this does hold some value.  At The Atticism, though, we see value in digging deeper to find new audiences and appear in front of more relative and intimate audience

And it works. According to media experts, high-quality, targeted editorial articles can be up to six times more convincing than standard advertorial. PR is only as effective as the story you tell, and the Atticism tells great stories

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+61 2 8091 5256

Suite 7.13, 75 Mary Street


+44 73 6656 5213

34 Harpes Road