Our Team
We’re different so that you stand out. Let us introduce ourselves.
ATTICISM
[AT-UH-SIZ-UH M]
A concise and elegant expression.
We’re not public relators, we’re public disruptors.
WE ARE
Forward thinking
Experienced
Unconventional
Effective
Quirky
WE ARE NOT
Traditional
Mechanical
Textbook
Full of ourselves
Bubblegum PR
RENAE
Founder & Director
Renae founded The Atticism in 2012 and has since become a recognised leader in the PR and SME industries.
Renae was selected as head judge for the Public Relations Industry Awards in 2018 and is regularly interviewed by Australian and International press about her unique approach to PR and business management.
Renae shares her time between our Sydney and London offices and supervises all client accounts at The Atticism.
She loves coffee so much that she actually packs her Nespresso when she travels. #extra
EMMA
PR Account Manager
Emma has worked in the Sydney PR industry for over six years across lifestyle, hospitality, sport, fashion and beauty.
Emma takes a very strategic approach to PR and is well known for her clever concepts and structured methodologies, ensuring her client accounts have both short and long term concepts for brand longevity.
Emma also holds a Bachelor of Psychological Sciences and in her spare time, practices a LOT of Jivamukti yoga. On weekends, you’ll find her wandering around the local farmers market, or at home with a cup of tea and a good book.
VIRGINIA
PR Account Manager
Virginia (Gin) honed her skills at creative consultancies and fashion industries in London and NYC before joining the Atticism team in 2017 as an Account Manager.
Gin works with lifestyle and hospitality clients and has a flair for creative communications and event management.
As well as managing several client accounts in our Sydney portfolio, she also provides her creative input and London-local expertise for select UK clients.
A bold red wine is the simple way to get Gin’s attention, with 100% success rate if mixed with a timely and witty pun.
ASH-LEA
Operations Manager
Ash-lea joined The Atticism in 2015 as an EA to the Director, Renae Smith, before working her way up to the role of PR account manager in no time.
Taking a break from Australia, Ash-lea moved to Mexico and became fluent in Spanish, all whilst running an online social media company. Ash-lea then returned to Australia, armed with a fresh eye for globalised communications strategies.
Ash-lea is now again working with The Atticism team as Operations Manager.
MOND
Junior Account Manager
Mond assists the entire Atticism team with administration, research, graphic design and the day to day running of client accounts.
Mond recently graduated from marketing and graphic design at USYD and is now well on his way to becoming a fully fledged public relations manager. Mond has already shown incredible potential and a unique flair for communications.
At home, he’s an aspiring music producer working on the exclusive Atticism office soundtrack.
CALE
XUCK Design
Cale is the owner of XUCK Design, conveniently in the same office space as The Atticism.
Cale has worked alongside high profile brands such as TFE Hotels, Jonah’s, Radisson Hotels, Range Rover, Hungerford Hill, Taylors Wines, Wagamama, Macquarie Bank and ALH Group (just a few names you might recognise).
We love Cale’s identity designs as they are minimalistic and refined – leaving room for the our client’s persona to be seen.
NIKKI
Social Media Manager
Nikki has over 10 years experience in the hospitality business industry. Her claim to fame is having personally photographed George Calombaris, Susan Sarandon and Goldie Horn and being Snoop Dogg’s PR girl for a day.
Nikki is located in Melbourne and when she’s not managing social clients, she’s busy being the Director of Milk Bottle Projects.
Her coffee order is a skinny late, because skim milk doesn’t have too much more sugar than regular… right!?
KRISTEN
Snr Content Manager
Kristen has been a freelance writer and editor since 2010, following an interesting (but ultimately unsatisfactory) career as a finance lawyer in NYC and Sydney.
Kristen is experienced with all things written and her work has been published in newspapers, magazines, and online media channels across Australia and the United States. She loves working with The Atticism to create bespoke, brand-savvy content that ranges from websites to case studies and all the words in between.
A native Californian, she now spends her time in sunny Brisbane. Most days you can find her madly typing on her iMac, pottering in the garden and eating veggie tacos.
MORETON
Copywriter & Content Editor
After relocating from London to Australia in 2015, Moreton joined The Atticism as a copywriter and content editor.
Moreton’s ‘word-smithing’ (nope, he would not approve of that word) skills are called on to help refine, or sometimes redefine, our client’s brand image and messages.
Moreton creates unique content for editorial articles, blog posts, expert profiles and media pitches.
He also loves to correct spelling mistakes and grammatical errors.
PUBLIC RELATIONS / CONTENT / EVENTS / SOCIAL MEDIA / BRANDING / COPYWRITING / MARKET RESEARCH / VISUAL IDENTITY / TONE OF VOICE / LAUNCH PARTIES
+ ALL THE GOOD STUFF
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