Boutique PR based in Sydney
PR is very different to advertising and marketing. Where these two methods involve direct-purchase of promotional exposure, PR takes a much more subtle approach, seeking to influence consumers via earned media and editorial content.
We bundle your individual unique offerings into appropriate stories, with the goal of positioning you as a thought or industry leader. Using third-party media endorsements, we bring your offering credibility by presenting your brand without the crude catch of an obvious agenda.
A PR firm with a difference
We pitch article ideas and predict trends, we plan events and community involvement, craft intelligent communications campaigns, engage in market or competitor research, write speeches and facilitate networking.
By managing and streamlining your entire brand message, we act as a central hub for all your communication. We avoid ‘bubble-gum PR’ and generic messaging which we believe is counterproductive to presenting a unique angle and a strong storyline.
We go virtual gold panning; sifting through the abundance of information surrounding your brand to identify the angles most valuable to your public relations strategy.
Lifestyle, Travel, Food, Drink & Hospitality Public Relations
We work with the stuff of substance that best fits your identity, discarding anything that muddies your message. We are committed to avoiding the standard ‘one-size-fits-all’ approach to PR, instead, we tailor the best touch-points for you to most effectively reach your public.
And it works. According to media experts, high-quality editorial articles can be up to six times more convincing than standard advertising. PR is only as effective as the story you tell, and the Atticism tells great stories