In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including sponsored posts, display ads, search engine marketing, paid social ads and email marketing.
Enhanced online presence via
Traditional marketing once relied on print media, billboards, and broadcast ads. These methods included advertisements and, more recently, advertorial content as explained on our previous page.
While these channels still have value, digital marketing has transformed the landscape, becoming the dominant force in reaching consumers online. Today, the majority of people spend their time in the digital realm.
At The Atticism PR & Brand Development, we employ five essential digital marketing strategies to help our clients thrive. Depending on your specific goals, we recommend a tailored combination to bolster your online presence:
Website Marketing & SEO - Optimise your website for search engines and user experience
Content Marketing - Craft compelling content that resonates with your audience
Social Marketing & Automations - Leverage social media for engagement and utilise automation for efficiency
Paid Social Ads - Boost your reach with targeted paid social advertising
SMS Messaging - Connect with your audience through personalised SMS campaigns