Digital marketing

In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including sponsored posts, display ads, search engine marketing, paid social ads and email marketing.

Increasing your
online presense

Marketing was traditionally done through print (newspapers and magazines), billboards or other signage and broadcast ads (TV and radio). These methods usually take the form of an advertisement, or more recently, advertorial content (explained on the previous page).

Whilst these are channels that still exist today and can be effective for some business goals, digital marketing channels have evolved and continue to dominate when it comes to reaching consumers online - where the majority of people now spend their time.

The following are eight of the digital marketing activities that we use can take to grow our clients businesses and, depending on your specific goals, The Atticism will recommend a combination of these to help increase your online presence.