public relations &

Brand development

That actually works!

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To have clients that dominate their sector, achieve the best reputation,  overachieve on their PR and marketing revenue targets and have a trusted brand that stands the test of time.

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Founded by Renae Smith in 2012 (that's her in the pic), The Atticism is a trailblazing full-service agency specialising in public relations, digital marketing, social media, and brand development.

As a multi-award-winning agency, we've garnered accolades such Anthill's Top 100 Companies, The PRIA's Golden Target Awards, Mumbrella's Best PR Employer and Stevie's Most Creative Agency, all reflecting our commitment to innovative strategies.

Our 360-degree approach to brand success sets us apart. We look at your entire brand offering before we create any strategies - ensuring you're not wasting any of that marketing budget! This make us the go-to choice for those seeking unconventional yet effective solutions.

With headquarters in Sydney and satellite offices in Londonwe blend local expertise with a global perspective.

Our motto is simple: When you win, we win


Our award winning services

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What OUR CLIENTS think

"Absolutely love working with The Atticism. It's not easy to find an agency that ads proper value to your brand. I've been working with them for a year, and let me preface this by saying that i've been handling agencies for 15 years. Working with Renae and the team is an anxiety free experience. They get the job done, and they do it so well you'll never EVER want to go anywhere else.

I will take a minute to pass on my experience with them because, like me, you're probably looking for the right partner for your brand.My points of anxiety (that they knock out of the park) come from past experiences of working with both HUGE multinational agencies and small boutique agencies.With the multinationals it has been my experience that they don't pay as much attention to the smaller clients as they do with their BIG clients, They focus on the 20% of the client base that give them 80% of their earnings, I run a medium sized brand and I always have to fight for attention and constantly follow up with my account handlers to make sure the job gets done, and, I have been disappointed every single time because my medium sized brand gets deprioritized.

Small boutique agencies are, from my experience, usually very unorganized and lacking when it comes to the reach of their network (Vs multinationals that have global reach). You can't use the same small boutique agency in London that you used in Dubai. So it is a constant journey of educating new agencies on your brand, make sure all the fundamentals are aligned and then following up to make sure they get the job done and in most cases you end up doing things yourself because you just don't trust them to get the job done.The Atticism do this incredible thing, They work with a conscience :).

They understand your brand, and your needs, on a fundamental level, and become an extension of you and your brand. They create great strategies, and more importantly they execute them with grace and a phenomenal amount of dedication. They also have the right connections and their network does everything you want it do both regionally and globally level. (They've worked for me across EU & MENA). It takes me one 15 minute call a week to align on things and the work gets done, and it gets done WELL. They just do it better, at least better than anyone else i've worked with, and i've worked with at least 20 agencies including the likes of MSL, Leo, Ogilvy, Editor and Ketchum.

Working with The Atticism is an anxiety free experience. They work harder and smarter than everyone else i've worked with, you can trust them, and they WILL make you a HAPPY client."
Boudy Boutsani
Swiss Butter
"Renae and her team at The Atticism are the real deal. They are always very prompt and responsive. However what really sets The Atticism a part is Renae's grasp on strategy and what will work with journalists. Renae spends a great deal of time, going above and beyond to ensure that strategy is created and press releases well written, and sent out each week by the team.I believe Renae truly cares about her clients and their success. She is also very flexible to adapt and change her approach if and when is needed depending on the media landscape. I would have no hesitation in fully recommending Renae and her team. I have seen her go above and beyond time and time again."
Lloyd Edge
Aus Property Professionals
"We initially engaged Renae Smith and her agency, The Atticism, to oversee our public relations efforts in Australia, but it was during a subsequent meeting in the UK that the true potential of our partnership became crystal clear. Her insight into the nuances of global markets, coupled with her ability to adapt and innovate, made it an easy decision for us to have her lead our branding efforts globally.

Renae possesses a unique blend of strategic foresight and practical experience, enabling her to execute effective campaigns that resonate on an international scale. However, what truly sets Renae apart is not just her professional expertise but her personal qualities. In an industry where transparency and integrity can sometimes be in short supply, Renae is a breath of fresh air. She is honest, reliable, and legitimately invested in the success of our campaigns. Her straightforward approach has fostered a sense of trust and ease, making every project not just a professional endeavour but a collaborative journey.

For any brand looking to make a genuine impact, Renae and her team are the epitome of professionalism, creativity, and integrity. We look forward to continuing our successful partnership and cannot recommend her services highly enough."
James Stevens
Mr Roses
The Atticism blew us away right from the get-go, they were quicker to respond, and quicker to action than any of the other PR companies we had contacted. Renae and Ben understood our goals straight away and created a plan to help us achieve them, their contacts and experience in the hospitality industry were invaluable in this.

Myself and Tom could not recommend The Atticism highly enough and are excited about the future with them on board with us.
Simon Evans
Caveau Restaurant
On behalf of Lotus Dining, I wanted to send through a huge thank you to each and every one of you. You have been an absolute pleasure to work with. Your talents and insights have allowed us to grow and develop venue to venue and as a dining group.

Your support throughout the moments we have shined and importantly our most difficult times, has been greatly appreciated. Thanks so much, again.
Mindy Woods
Lotus Dining Group
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