Why Gen-Z Make Great Employees in Public Relations

May 17, 2023

Words by Renae Smith

Gen Z, also known as the post-millennial generation, is the cohort of individuals born between the mid-1990s and the early 2010s.  This generation follows the millennials and is currently the youngest and most diverse generation in the workforce and in society. 

According to a quick google search, the 'most commonly used defining characteristics' of Gen Z include their digital proficiency, social media savvy-ness, and a preference for authenticity and transparency.

Gen-Z have grown up with technology at their fingertips and have been shaped by events such as the 9/11 attacks, the Great Recession, and the rise of social media. They're often unfazed by the persistent onslaught of global events, and can have a stronger sense of global awareness and self. They are often characterised as being independent, entrepreneurial, and socially conscious.

As they continue to enter the workforce and shape society, their influence is expected to grow. Often labelled as entitled - they expect a higher standard from employers when it comes to work life balance, respect in the workplace, the conditions of their work and whether or not they are gaining personal satisfaction from their role.  They look for fulfilment and a sense of purpose, and unlike the "just get on with it" mindset of many millennials, Gen-Z often expect acknowledgement, flexibility and respect as a bare minimum from their place of employment.

Rather than shy away from this new challenge, At The Atticism, we believe that there are many reasons why Gen Z individuals can make great employees in the field of public relations, digital marketing, social media and brand development. We also believe that work should be a place where you feel respected, valued, heard and appreciated!

Here's 4 great reasons that Gen Z make amazing PR employees:

Social media savviness: Gen Z grew up in the era of social media and are highly skilled at using different platforms to communicate and connect with others. This makes them well-suited for roles that require creating and executing social media campaigns, managing online communities, and analysing engagement metrics.

Diversity and inclusion: Gen Z is the most diverse generation yet and values diversity and inclusivity in the workplace. This perspective can be highly valuable in public relations, where understanding and connecting with diverse audiences is critical.

Adaptability: Gen Z individuals have grown up in a constantly changing world and are highly adaptable to new technologies and ways of working. In the fast-paced world of public relations, being able to adapt quickly to changes is essential.

Collaborative mindset: Gen Z has a strong collaborative mindset and values teamwork. This can be a valuable asset in public relations, where teamwork is critical to achieving successful outcomes.

Overall, Gen Z individuals can bring a fresh perspective, social media expertise, and a collaborative and adaptable mindset to the field of public relations, making them valuable employees in this industry.

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