Words by Renae Smith, Director.
Identifying your brand story is an important part of creating a strong brand identity that resonates with your audience.
Hiring an expert brand development agency (like The Atticism) to help you with your brand story can be a wise investment, especially if you don't have the internal resources or expertise to do it yourself. Also, if you do decide to hire an agency, be sure to choose one with demonstrated experience in your specific industry and one which has a track record of success in helping businesses like yours.
Alternatively, if you want to try and work on your brand story yourself, we've provided some of the essential steps you should take to help identify your unique story!
Here's our top six...
Start with why
Consider why you started your business in the first place. What was the problem you were trying to solve, or the need you were trying to fill? Your brand story should be rooted in your why.
Define your values
What values does your brand stand for? What principles guide your decision-making and your interactions with customers? Your values are an important part of your brand story.
Consider your unique selling proposition
What sets your brand apart from others in your industry? What makes you unique? This could be a particular product or service, a unique approach, or a commitment to sustainability, for example.
Look to your history
What milestones have you reached as a business? What challenges have you overcome? Your history can help you craft a compelling brand story that showcases your resilience and expertise.
Think about your audience
Who is your target audience? What do they care about? Your brand story should speak directly to your target audience and address their pain points and desires.
Put it all together
Once you have considered all of these elements, you can start to put together your brand story. This should be a narrative that tells the story of your business, highlighting your values, unique selling proposition, history, and how you solve your customers' problems.
Remember that your brand story is not set in stone – it should evolve over time as your business grows and changes. However, having a clear brand story can help you build a strong brand identity that resonates with your audience and sets you apart from your competitors.