If you think successful social media includes harvesting mass likes, comments and shares - you're doing it wrong. Those are known as 'vanity metrics'
and when considered on their own, offer very minimal ROI.
Optimising reach & engagement -
the symbiosis of PR & Social Media.
In the realm of digital branding, the synergy between PR and social media is undeniable. Both play crucial roles in building and upholding a company's trust and reputation. However, it's vital to recognise that they are distinct entities with unique functions.
The Power of Understanding
At The Atticism, we firmly believe that a profound comprehension of a brand and its target audience is the foundation of a successful social media strategy. This understanding is key to delivering clear Return on Investment (ROI) for our clients. As such, we generally only offer our comprehensive social media content generation and management services exclusively to clients who collaborate with us in brand development and/or public relations.
Tailored Social Media Presence
We understand that not every brand needs to be on every social media platform. Our dedicated Account Management team collaborates closely with our Social Media Managers to ensure that our clients' voices are strategically communicated across the most relevant owned channels.
Creating Irresistible Social Pages
Our primary objective is to craft social media profiles that captivate audiences. We aim to create pages that people eagerly follow, share, and actively engage with. To maximise reach and engagement, we employ a two-pronged approach:
1. Cross-Sharing Third-Party Content
We understand the power of strategic content sharing. We generate compelling third-party content and strategically disseminate it across our clients' owned channels. This not only broadens their reach but also cultivates deeper connections with the most pertinent audiences.
2. Audience-Centric Engagement
Our strategies are built around your target audience. We analyse their preferences, behaviors, and trends to ensure that every interaction resonates with them. By tailoring content to their interests, we stimulate engagement and foster lasting connections.
At The Atticism, we're not just about aligning PR and social media – we're about optimising them to amplify your brand's presence and impact. By joining forces with us, you're embarking on a journey to unlock the full potential of your brand in the digital landscape.