If you think successful social media includes harvesting mass likes, comments and shares - you're doing it wrong. Those are known as 'vanity metrics' and something that, when considered on their own, offer very minimal ROI.
for reach & engagement
As both PR and social media are used to build and maintain trust in the company and its reputation, it is only natural that the two must be in sync – but we believe they should not be confused as the same thing.
We believe that a thorough understanding of a brand and target customers is needed to properly execute a social media strategy and deliver clear ROI for clients. For this reason, we prefer to only offer social media content generation and management for clients who work with us across brand development and/or public relations.
Not all brands need to have an Instagram, Facebook, Twitter, LinkedIn, Snapchat, TikTok account and our Account Management team work closely with our Social Media Managers to ensure our client’s voice is communicated across relevant owned channels.
Our goal is always to create social pages that people want to follow, share, and engage with. We also maximise opportunities for reach and engagement by cross-sharing third party content that we generate, across owned channels to reach more people and develop deeper connections with relevant audiences.